{"id":1720,"date":"2022-02-14T12:22:31","date_gmt":"2022-02-14T15:22:31","guid":{"rendered":"http:\/\/54.233.232.132\/?page_id=1720"},"modified":"2026-01-06T10:55:51","modified_gmt":"2026-01-06T13:55:51","slug":"gestao-de-clinicas-modulo-3","status":"publish","type":"page","link":"https:\/\/abcdi.org.br\/index.php\/gestao-de-clinicas-modulo-3\/","title":{"rendered":"Gest\u00e3o de Cl\u00ednicas \u2013 M\u00f3dulo 3"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1720\" class=\"elementor elementor-1720\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15aad6f elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"15aad6f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4059a4c\" data-id=\"4059a4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb70815 elementor-widget elementor-widget-image\" data-id=\"fb70815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/abcdi.org.br\/wp-content\/uploads\/2022\/02\/banner_Gestao_Clinica_1920x150px_NOVO2.png\" title=\"banner_Gest\u00e3o_Clinica_1920x150px_NOVO2\" alt=\"banner_Gest\u00e3o_Clinica_1920x150px_NOVO2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-281cc75 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"281cc75\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d58dba3\" data-id=\"d58dba3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-585efaf elementor-widget elementor-widget-heading\" data-id=\"585efaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00f3dulo 3: Aprendendo a Negociar de Forma Efetiva com as Operadoras de Sa\u00fade<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88ba055 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88ba055\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5a6e48\" data-id=\"f5a6e48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90cf7e5 elementor-widget elementor-widget-text-editor\" data-id=\"90cf7e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><span style=\"color: #000000;\"><b>Presencial \u2013 30 vagas por turma \u2013 Carga Hor\u00e1ria: 12 horas\u00a0<br \/><\/b><\/span><b style=\"color: #000000; font-size: 1.2rem; font-style: inherit;\">Datas: 14 e 15 de agosto \u2013 sexta-feira das 14h \u00e0s 20h \u2013 s\u00e1bado das 8h30 \u00e0s 18h (hor\u00e1rio de Bras\u00edlia)<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-208a411 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"208a411\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94f96d3\" data-id=\"94f96d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-998977b elementor-widget elementor-widget-text-editor\" data-id=\"998977b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As oportunidades de negocia\u00e7\u00e3o com as operadoras de sa\u00fade v\u00e3o muito al\u00e9m do que simplesmente o reajuste anual obrigat\u00f3rio pela Lei 13.003\/14, regulados pelas RNs 363, 364 e 365.<\/p><p>Devido os exames de Radiologia e Diagn\u00f3stico por Imagem possu\u00edrem valores mais altos e maior frequ\u00eancia que as outras modalidades, as operadoras de sa\u00fade t\u00eam focado nos \u00faltimos 20 anos formas de pagar menos por estes exames.<\/p><p>Para reverter esta situa\u00e7\u00e3o, precisamos entender quais foram estas redu\u00e7\u00f5es de valores e qual estrat\u00e9gia de negocia\u00e7\u00e3o devemos tomar para cada situa\u00e7\u00e3o, sendo que esta estrat\u00e9gia poder\u00e1 variar por assunto e tamanho da fonte pagadora que estamos negociando.<\/p><p>Neste m\u00f3dulo ensinaremos de forma pr\u00e1tica como negociar de forma efetiva com as operadoras de sa\u00fade e alcan\u00e7ar melhores resultados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db736c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db736c9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c2f2b3\" data-id=\"4c2f2b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac720aa elementor-widget elementor-widget-heading\" data-id=\"ac720aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 class=\"elementor-heading-title elementor-size-default\" style=\"font-size: 30px;font-style: normal;font-weight: 600;font-family: Montserrat, sans-serif;text-transform: uppercase;text-align: center\">CONTE\u00daDO PROGRAM\u00c1TICo<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70577ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70577ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5c8f24\" data-id=\"b5c8f24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2197fb3 elementor-widget elementor-widget-toggle\" data-id=\"2197fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3521\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-3521\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">M\u00f3dulo 3 - Estruturando a \u00c1rea Comercial de uma cl\u00ednica - 14 e 15 de agosto de 2026<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3521\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-3521\"><ul><li>Grande Desafio no Seguimento;<\/li><li>Excesso de Informa\u00e7\u00f5es Comerciais Sem Padr\u00e3o;<\/li><li>Estrat\u00e9gia de Negocia\u00e7\u00e3o;<\/li><li>Impacto Financeiro da Gest\u00e3o Baseada Em Volume!;<\/li><li>Modelo de Gest\u00e3o Comercial Predominante;<\/li><li>Quem \u00e9 o Negociador Cl\u00ednica?;<\/li><li>Perfil do Negociador Resili\u00eancia e Ret\u00f3rica;<\/li><li>Condu\u00e7\u00e3o da Negocia\u00e7\u00e3o e Formaliza\u00e7\u00e3o;<\/li><li>Contratos com Fontes Pagadoras;<\/li><li>Primeiros Passos para Reverter a Situa\u00e7\u00e3o;<\/li><li>Organiza\u00e7\u00e3o das Informa\u00e7\u00f5es Comerciais;<\/li><li>Organiza\u00e7\u00e3o dos Documentos;<\/li><li>Documentos na Nuvem para Controlar e Compartilhar;<\/li><li>Estrutura do Nome do Arquivo;<\/li><li>Estrutura da Pasta Gerencial;<\/li><li>Ferramenta de Prioriza\u00e7\u00e3o do Agendamento das Melhores Fontes Pagadoras;<\/li><li>Porque Criar uma Ferramenta de Gest\u00e3o no Agendamento;<\/li><li>Indicador para Classificar as Melhores Fontes Pagadoras;<\/li><li>Ferramenta de Filtro se Aplica tamb\u00e9m para Exce\u00e7\u00f5es;<\/li><li>Din\u00e2mica do dia a dia para N\u00e3o Gerar Perdas.<\/li><li>Tabelas de Procedimentos M\u00e9dicos na Sa\u00fade Suplementar;<\/li><li>Lei 13.003\/14 (Contratualiza\u00e7\u00e3o entre Operadoras e Prestadores);<\/li><li>Destaques da RN 503 da ANS;<\/li><li>Destaques da RN 512 da ANS;<\/li><li>Elimina\u00e7\u00e3o da regra de Desconto Escalonado da CBHPM;<\/li><li>Resolu\u00e7\u00e3o CMED Sobre Materiais e Medicamentos;<\/li><li>Ilegalidade da Entrega de Laudos \u00e0s Operadoras de Plano de Sa\u00fade;<\/li><li>Parecer Sobre Ultrassonografia de Mamas e Axilas;<\/li><li>Indica\u00e7\u00e3o e Prescri\u00e7\u00e3o de Exames com Uso de Contraste;<\/li><li>Presen\u00e7a de M\u00e9dico Durante a Realiza\u00e7\u00e3o de Exames de Imagem com Contraste;<\/li><li>Radiologista Pode Indicar Exames no Laudo;<\/li><li>Reavalia\u00e7\u00e3o de Exames Radiol\u00f3gicos: \u201cSegunda Opini\u00e3o\u201d;<\/li><li>Substitui\u00e7\u00e3o de Prestador (RN N\u00ba 567);<\/li><li>Pr\u00f3ximos Passos Referentes Lei 13.003\/14;<\/li><li>Checklist do Contrato Para Atender a Lei 13.003\/14;<\/li><li>Exemplos de Cl\u00e1usulas Abusivas.<\/li><li>Evolu\u00e7\u00e3o Hist\u00f3rica da Popula\u00e7\u00e3o \u2013 IBGE (N\u00famero de Habitantes);<\/li><li>Evolu\u00e7\u00e3o Benefici\u00e1rios de Planos de Sa\u00fade Suplementar (ANS);<\/li><li>Vidas IBGE Versus ANS Taxa de Cobertura (Cidade e Regi\u00e3o);<\/li><li>% Crescimento de Vidas ANS (Cidade e Regi\u00e3o);<\/li><li>Evolu\u00e7\u00e3o das Operadoras da Regional (Cidade);<\/li><li>Evolu\u00e7\u00e3o das Benefici\u00e1rios Sa\u00fade Suplementar (Regional);<\/li><li>Evolu\u00e7\u00e3o das Operadoras da Regional (Cidade);<\/li><li>Evolu\u00e7\u00e3o das Operadoras da Regional (Regional);<\/li><li>Situa\u00e7\u00e3o de Sinistralidade das Grandes Operadoras (Regional);<\/li><li>Equipamentos de Resson\u00e2ncia por Vidas ANS por Estado;<\/li><li>Equipamentos de Tomografia por Vidas ANS por Estado;<\/li><li>Quantidade de Equipamentos de Imagem (Regional);<\/li><li>Vidas ANS por Quantidade de Equipamentos de Imagem (Regional);<\/li><li>Informa\u00e7\u00f5es dos Concorrentes (Macrorregi\u00e3o);<\/li><li>Shopping de Pre\u00e7os dos Concorrentes.<\/li><li>Qual tabela de refer\u00eancia? Valor UCO, Porte (vers\u00e3o)? Acr\u00e9scimos ou Deflatores? ;<\/li><li>Qual Valor de Filme contratado M\u00b2? Contrato tem refer\u00eancia CBR ou est\u00e1 em valor de R$? ;<\/li><li>Qual refer\u00eancia de Materiais e Medicamento? Se for Bras\u00edndice (PF + Quantos %)?;<\/li><li>Conseguimos cobrar o valor do Contraste n\u00e3o i\u00f4nico na Tomografia?;<\/li><li>Possui todas as unidades de atendimento credenciadas?;<\/li><li>Possui todas as modalidades credenciadas?;<\/li><li>Possui todos os procedimentos credenciados?;<\/li><li>Possui todos os planos credenciados?;<\/li><li>Contrato j\u00e1 est\u00e1 conforme Lei 13.003-14 ? Tem \u00cdndice de reajuste? Qual?;<\/li><li>Tem escalonamento? Quais modalidades? Quais regras? Est\u00e1 em contrato?;<\/li><li>Possu\u00edmos pacotes negociados? Qual regra de reajuste?;<\/li><li>Qual regra da cobran\u00e7a do Doppler?;<\/li><li>RM de Mama (bilateral) j\u00e1 negociada padr\u00e3o TISS? Qual valor?;<\/li><li>Angio-RM (arteriais e venosas) e Angio-TC (arteriais e venosas) j\u00e1 negociada padr\u00e3o TISS?;<\/li><li>Cobramos Densitometria dois segmentos?;<\/li><li>Cobramos Mamografia Digital?;<\/li><li>Possui autorizador Webservice? Qual? Est\u00e1 instalado e funcionando?;<\/li><li>Possui Demonstrativo pagamento e Glosa no Padr\u00e3o TISS em XML?;<\/li><li>Possui regras de autoriza\u00e7\u00f5es e regras de recurso de glosas? Esta em contrato?;<\/li><li>Respeita codifica\u00e7\u00e3o e descri\u00e7\u00e3o TUSS para todos os procedimentos?.<\/li><li>Aplica\u00e7\u00e3o do Reajuste Anual;<\/li><li>Fontes Pagadoras Conforme \u00cdndice de Pre\u00e7o M\u00e9dio;<\/li><li>An\u00e1lise de Impacto de Propostas Comerciais;<\/li><li>Montando o Calend\u00e1rio de Reajuste;<\/li><li>Vis\u00e3o Geral De Todos os Reajustes;<\/li><li>M\u00faltiplas Estrat\u00e9gias de Negocia\u00e7\u00e3o;<\/li><li>Oportunidades de Negocia\u00e7\u00e3o;<\/li><li>Job de Negocia\u00e7\u00e3o das Tabelas de Materiais e Medicamentos;<\/li><li>Job de Negocia\u00e7\u00e3o da Retirada do Desconto Escalonado;<\/li><li>Job de Negocia\u00e7\u00e3o de Cobran\u00e7a dos Valores de Doppler;<\/li><li>Job de Negocia\u00e7\u00e3o dos Valores da RM De Mama \u2013 Bilateral;<\/li><li>Job de Negocia\u00e7\u00e3o dos Valores de Densitometria \u00d3ssea;<\/li><li>Job da Negocia\u00e7\u00e3o das Angiotomografias Arteriais ou Venosas;<\/li><li>Job da Negocia\u00e7\u00e3o das Angio-RMs Arteriais ou Venosas;<\/li><li>Job de Negocia\u00e7\u00e3o dos Exames Intervencionistas.<\/li><li>Job de Cobran\u00e7a Por Les\u00e3o\/N\u00f3dulo \u2013 Intervencionista;<\/li><li>Job de Negocia\u00e7\u00e3o do Valor do Contraste Primovist;<\/li><li>Job de Cobran\u00e7a dos Adicionais das Tomografias de Coluna;<\/li><li>Job de Cobran\u00e7a dos Exames de US Axilas Com US de Mamas;<\/li><li>Job de Negocia\u00e7\u00e3o dos Exames de Mamografia;<\/li><li>Job de Credenciamento \u2013 US \u2013 Pesquisa de Endometriose;<\/li><li>Job de Credenciamento \u2013 Mamografia Com Manobra de Eklund;<\/li><li>Job de Autoriza\u00e7\u00e3o e Elegibilidade via Webservice;<\/li><li>Job do Demonstrativo de Pagamentos e Glosas.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fff88d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fff88d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bf32e8\" data-id=\"0bf32e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a77f73 elementor-widget elementor-widget-heading\" data-id=\"2a77f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Professores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30548d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30548d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70d0d8a\" data-id=\"70d0d8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfcce71 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"cfcce71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/abcdi.org.br\/wp-content\/uploads\/elementor\/thumbs\/imagem-5-r63bj40c6fhzlkvb1slyc3nu79vm0v974vefe04tp8.png\" title=\"imagem (5)\" alt=\"imagem (5)\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Carlos Moura - Coordenador<\/h3><p class=\"elementor-image-box-description\">Administrador de Empresas com MBA em TI pela USP e Curso Internacional de Desenvolvimento de Talentos Humanos pela Universidade Central da Fl\u00f3rida. Amplo conhecimento do mercado brasileiro de medicina diagn\u00f3stica, Assessor Econ\u00f4mico do CBR, participante do Comit\u00ea de Padroniza\u00e7\u00e3o das Informa\u00e7\u00f5es em Sa\u00fade Suplementar (COPISS). S\u00f3cio da Moura Assessoria, empresa de Assessoria de Gest\u00e3o na \u00e1rea de Medicina Diagn\u00f3stica. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d24d24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d24d24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba163ec\" data-id=\"ba163ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8364d62 elementor-widget elementor-widget-spacer\" data-id=\"8364d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4ecd7 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"0f4ecd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/abcdi.org.br\/wp-content\/uploads\/elementor\/thumbs\/Rodolfo-Siqueira-qgunyik9sx5otoofv1ixi1pw2q6oxbzzjw0zktzyos.png\" title=\"Rodolfo-Siqueira\" alt=\"Rodolfo-Siqueira\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Rodolfo Siqueira<\/h3><p class=\"elementor-image-box-description\">Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o de Empresas com \u00eanfase em Tecnologia da Informa\u00e7\u00e3o, profissional com mais de 12 (doze) anos de experi\u00eancia no mercado brasileiro de sa\u00fade suplementar. Ocupou cargos de lideran\u00e7as nas \u00e1reas de Controladoria e Comercial na quarta maior empresa de Medicina Diagn\u00f3stica do mundo (DASA). S\u00f3cio na Moura Assessoria de Gest\u00e3o em Sa\u00fade respons\u00e1vel pela  \u00e1rea de Assessoria de Gest\u00e3o. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83dc3d3 elementor-widget elementor-widget-spacer\" data-id=\"83dc3d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f6465f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f6465f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fd9301d\" data-id=\"fd9301d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-90167a1\" data-id=\"90167a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-498444a elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"498444a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/cursosonline.cbr.org.br\/curso\/gestao-de-clinicas-2026-modulo-3\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Inscreva-se!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-aa15be1\" data-id=\"aa15be1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e89275 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e89275\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7158d32\" data-id=\"7158d32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf090b4 elementor-widget elementor-widget-spacer\" data-id=\"bf090b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a62db8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a62db8d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f221916\" data-id=\"f221916\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86069fa elementor-widget elementor-widget-spacer\" data-id=\"86069fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30b10a1 elementor-widget elementor-widget-heading\" data-id=\"30b10a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-size: 2rem;font-weight: var( --e-global-typography-primary-font-weight );background-color: var(--ast-global-color-5)\">Patroc\u00ednio:<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c190800 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c190800\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1962a7e\" data-id=\"1962a7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8c54472\" data-id=\"8c54472\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55fb273 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"55fb273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"600\" src=\"https:\/\/abcdi.org.br\/wp-content\/uploads\/2023\/05\/logo.png\" class=\"attachment-full size-full wp-image-4927\" alt=\"\" srcset=\"https:\/\/abcdi.org.br\/wp-content\/uploads\/2023\/05\/logo.png 2000w, https:\/\/abcdi.org.br\/wp-content\/uploads\/2023\/05\/logo-300x90.png 300w, https:\/\/abcdi.org.br\/wp-content\/uploads\/2023\/05\/logo-1024x307.png 1024w, https:\/\/abcdi.org.br\/wp-content\/uploads\/2023\/05\/logo-768x230.png 768w, https:\/\/abcdi.org.br\/wp-content\/uploads\/2023\/05\/logo-1536x461.png 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-142462a\" data-id=\"142462a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6961c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6961c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96c4587\" data-id=\"96c4587\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1aa551e elementor-widget elementor-widget-spacer\" data-id=\"1aa551e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1576629 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1576629\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e201435\" data-id=\"e201435\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>M\u00f3dulo 3: Aprendendo a Negociar de Forma Efetiva com as Operadoras de Sa\u00fade Presencial \u2013 30 vagas por turma \u2013 Carga Hor\u00e1ria: 12 horas\u00a0Datas: 14 e 15 de agosto \u2013 sexta-feira das 14h \u00e0s 20h \u2013 s\u00e1bado das 8h30 \u00e0s 18h (hor\u00e1rio de Bras\u00edlia) As oportunidades de negocia\u00e7\u00e3o com as operadoras de sa\u00fade v\u00e3o muito [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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